Even more so when you consider how relatively small of a property Blair Witch is compared to the kinds of franchises you see doing this sort of thing today, like Star Wars and the Marvel Cinematic Universe. But in 1999? Doing this kind of stuff was pretty revolutionary. Sure, in a world where Darth Maul was killed in one movie, resurrected in a cartoon, and then popped up in a later film with no explanation, this might not seem like such a big deal. Stern’s The Blair Witch Project: A Dossier, published in 1999.
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Or remember the tunnels in the basement in Blair Witch (2016)? A character in that movie hints at their existence early in the film, but the first time the tunnel system is mentioned comes from D. It first comes out in the Curse of the Blair Witch mockumentary that premiered on the Sci Fi channel two weeks before The Blair Witch Project hit cinemas. The house that appears at the end of The Blair Witch Project and 2016’s Blair Witch ? While you might read between the lines and figure out that it’s the house that belonged to Rustin Parr, 1940’s Burkittsville child killer, the fact that the house was burned to the ground in 1941 – and therefore its appearance in the films is a supernatural occurrence in and of itself – isn’t revealed in the original film. Sometimes this material can even add to the films themselves…
What is surprising, however, is how well it all ties together across mediums in a way that hadn’t really been seen at the time. Unsurprisingly, the majority of these stories are presented as either non-fiction, or fictionalized accounts of real events. One impressive aspect of The Blair Witch Project that has often been overlooked over the years, was the strength of the tie-in material created for the first two films, particularly the various mockumentaries shown on television and the books written by D.
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